Hello, I'm Heartless and I'm a Shaman. I'm a conduit of the ancient forces of nature. You are no doubt wondering, "Hey Heartless, how do I hurl bolts of lightning?". Simple, get World of Warcraft dog. You can be anyone you want. I'm Heartless and I'm a Shaman. What's your game?
Now just replace Heartless with William Shatner, throw in some WoW footage, and you would no doubt have a pretty kick ass commercial. Don't worry, Blizzard is way ahead of you.
Oh, and the debate is settled. It is pronounced sh"ah"man, not sh"ay"man. Owned, by Captain Kirk no less.