A Self-Serving PC Gaming Wish-List

It's not my birthday, but I was inspired by Alec Meer's birthday post over at Rock, Paper, Shotgun.

I want these things.

• A Free 2 Play Warhammer Online.
• A fantasy-based EVE Online (where is World of Darkness anyways?).
• A Shadowbane that doesn't make me want to vomit on my keyboard.
• Battlefield 1942 recreated in Battlefield: Bad Company 2's engine, destructible environments and all.
• An announcement from 38 studios on what their MMOG will be.
• To figure out what ever happened to Project Offset.
• Some sort of hypno-therapy that makes me incredible at FPS games overnight.
• To never see or hear the phrase “dumbed-down” again
• A loaf of bread.
• My kid's two front teeth (teething sucks btw)

NOTE: Yes, I stole a couple of Alec's ideas and changed or did not change the words slightly.

On Monetizing MMO Blogs

Recently, I asked for some feedback on the site, as well as opinions on MMO bloggers monetizing their blogs.

First, I run advertisements in three forms on this blog currently: in-line text ads, search traffic only ads, and referral links. The first two are powered by Chitika and pay per click. The referral links are to Amazon.com and pay a percentage of any purchases made via that link.

What do you need the money for?

The biggest question that people ask me is what I do with the money I earn. The blog is free to host on Google's Blogger, so there are no web costs (outside of an annual $10 domain registration fee). And it's pretty obvious I don't make my living doing this.

I use the money to pay for some of my gaming. When my blog was more popular (my traffic is down 50%+ this year), I made enough for a monthly subscription to an MMO. Recently, I have used it to micro-transact in games like Battlefield Heroes and Domain of Heroes.

However, since I've not played a subscription game in a while, I have pocketed a good amount of the money made (actually its sitting in my Paypal account). My most recent game purchases have been covered by bonuses I've gotten from work.

The Amazon.com referral links pay out via Amazon gift certificates. When I earn enough for my first gift certificate there, I will purchase more games, books, and movies to write about on this blog.

For the most part, the money earned here can be viewed as an investment back into the blog. However, it still leaves me sitting on a pile of cash that I haven't spent and I am going to work out a percentage to donate to Child's Play (my favorite charity). Going forward, charity will have a lot to do with the money made here after my minimal new web costs are covered (I am bringing some new stuff online in the near future).

Feedback

Surprisingly, most people that left feedback were fine with bloggers monetizing their blogs as long as it wasn't intrusive or contradicting(for example, gold seller ads when I am against gold selling). Chitika has been good about running legit advertisements, but they rarely match search ads to anything my readers would be interested in.

The Amazon.com referral links are more targeted. If I talk about a game, I will usually link to the games page on Amazon. If I review a book or movie, I will also link to Amazon. Or when Amazon runs deals like $3 in FREE MP3s, I will link to the promotional page and collect referrals as people cash in the free codes. This is hit or miss, but is the least intrusive of all advertising and the most honest.

With the feedback gathered, I think I am going to move towards straight Amazon.com referral-based advertising and be more open about my links. Along with the charitable giving, I am hoping this honesty will spur some purchases!

Lastly, I am going to take down the in-line text ads, as well as the search based ads from Chitika on the main page. I'm always open to advertising opportunities, so some form of automated advertising may return in the future.

Scott Jennings in Left Field, Finds Dust

I predicted that in 2009:

8. An MMO project will come out of left field this year and surprise us all. Scott Jennings may or may not be involved, but he’ll blog about it regardless.

Sure enough, Scott Jennings does not disappoint. Read his blog post: CCP comes out of left field, shoots everyone in head. So, he's not involved, but he blogged about. For those keeping count, that's TWO predictions proven true this year.

Personally, I don't feel this has come out of left field. When CCP announced Dust 514, a lot of us suspected it was their fabled and quasi-demonstrated first person avatars addition to EVE Online. Sure enough, they've announced it as such:

The announcement, with the trailer tagline of “one universe, one war”, came at the end of a talk about the history of CCP. It left many GDC Europe keynote attendees — perhaps expecting an announcement for World Of Darkness, CCP’s other rumored project — significantly surprised.

The trailer, with slick in-game graphics, showcased a space station and then impressive first-person shooter gameplay. Petursson said that Dust 514 is “our take on a console MMO”, and was made after the company “looked hard at what people wanted to do on consoles”.

In fact, when Dust 514 launches, the map of EVE, currently divined only by player structures owned in the PC game, will also take into account infantry successes and failures within the console game. Players in the PC MMO can “fund mercenaries and give them goals” in the console title.

CCP’s Petursson hope that “these communities will meld over time”, expecting specific Dust 514 corporations to start with, but eventually social structures that bridge across the two. He quipped of the new game and the relationship between the two titles: “While the fleet does the flying, the infantry does the dying.”

So, I have to disagree that its as far out of "left field" as Jennings makes it out to be. Maybe I can bite on the console and PC interaction, but overall it was pretty much expected.

I'm interested, but I have to see it in action (outside of a developer walk through) before I can give my blessing. I am still not enthused by how CCP treats the EVE community, letting a few gremlins cause a shit-ton of damage for no other reason than CCP can't control their own developers, let alone the community.

EVE LOL

Everytime I think about maybe (just maybe) going back to enjoy some EVE Online, I read something like this:

In another demonstration of developer misconduct CCP renamed Kenzoku to Band of Brothers Reloaded. This has never been done for an alliance, character, or corporation, ever.

CCP has designed a great virtual world, but hell is going to freeze over before they get control of their own personnel and the players they insist on helping out of the deep end of the pool.

EVE LOL

Everytime I think about maybe (just maybe) going back to enjoy some EVE Online, I read something like this:

In another demonstration of developer misconduct CCP renamed Kenzoku to Band of Brothers Reloaded. This has never been done for an alliance, character, or corporation, ever.

CCP has designed a great virtual world, but hell is going to freeze over before they get control of their own personnel and the players they insist on helping out of the deep end of the pool.

Anyone Honestly Surprised?

Imagine that, big-time exploiters ousted in EVE Online.

CCP Games has uncovered an exploit in Eve Online that survived in the game for 4 years and may have had a massive impact on the game and game economy. The exploit allowed player owned stations (POS) to generate massive amounts of resources without much work (basically, the game would automatically fill the station's storage silos overnight).

It just goes to show that no amount of economists or player councils can stop the scum of the MMO universe. I was kind of amazed that EVE escaped the massive player-banking scam not too long ago and I suspect the same will happen here. EVE players are just too blinded to realize CCP is the MMO equivalent of the Illinois government.

Anyone Honestly Surprised?

Imagine that, big-time exploiters ousted in EVE Online.

CCP Games has uncovered an exploit in Eve Online that survived in the game for 4 years and may have had a massive impact on the game and game economy. The exploit allowed player owned stations (POS) to generate massive amounts of resources without much work (basically, the game would automatically fill the station's storage silos overnight).

It just goes to show that no amount of economists or player councils can stop the scum of the MMO universe. I was kind of amazed that EVE escaped the massive player-banking scam not too long ago and I suspect the same will happen here. EVE players are just too blinded to realize CCP is the MMO equivalent of the Illinois government.

CCP = Epic Fail

Not much to say here: Eve Online Client Source Code Leaked.

Full source code for the client for popular MMORPG Eve Online was made available recently via BitTorrent on The Pirate Bay. Along with the torrent, the user posts a chat transcript with a representative identified as [IA]Morpheus from Eve’s developer and publisher CCP. In the lengthy and scatological exchange, the poster of the source code attempts to get some answers about CCP’s much maligned security practices, particularly concerning the rife issue of bots and scripting in their flagship game. The conversation was a little less than professional.

I'm sure that player government-thing will get right on this one.

CCP = Epic Fail

Not much to say here: Eve Online Client Source Code Leaked.

Full source code for the client for popular MMORPG Eve Online was made available recently via BitTorrent on The Pirate Bay. Along with the torrent, the user posts a chat transcript with a representative identified as [IA]Morpheus from Eve’s developer and publisher CCP. In the lengthy and scatological exchange, the poster of the source code attempts to get some answers about CCP’s much maligned security practices, particularly concerning the rife issue of bots and scripting in their flagship game. The conversation was a little less than professional.

I'm sure that player government-thing will get right on this one.

News Bits

World of Warcraft has officially hit the 10 million active subscribers mark. A lot of people, including myself, predicted this as a year-end goal of 2007. We were close. Also, a bit of clarification on what a subscriber is:

Blizzard defines subscribers as those who have paid a subscription fee or are using an active prepaid card, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game during the last 30 days are also counted as subscribers, but players under free promotional subscriptions, expired or canceled subscriptions and expired prepaid cards are excluded. WoW currently totals more than 2 million subscribers in Europe, more than 2.5 million in North America and approximately 5.5 million in Asia.

Next, there is news that EVE Online will be available via Steam, Valve Software's digital distribution platform. As a fan of Valve and a regular game-buyer through Steam, I am pleased to see MMOs make the move to the platform. Unfortunately, most MMOs are linked with publishers that only sell boxes, or that have their own digital distribution platforms. Unfortunately, I have yet to find anything as good as Steam.

Lastly, some sad news out of Hollywood. Heath Ledger has kicked the bucket. The only question I have: how does a great actor like Heath Ledger die and a walking reason for abortion like Britney Spears remain alive?

News Bits

World of Warcraft has officially hit the 10 million active subscribers mark. A lot of people, including myself, predicted this as a year-end goal of 2007. We were close. Also, a bit of clarification on what a subscriber is:

Blizzard defines subscribers as those who have paid a subscription fee or are using an active prepaid card, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game during the last 30 days are also counted as subscribers, but players under free promotional subscriptions, expired or canceled subscriptions and expired prepaid cards are excluded. WoW currently totals more than 2 million subscribers in Europe, more than 2.5 million in North America and approximately 5.5 million in Asia.

Next, there is news that EVE Online will be available via Steam, Valve Software's digital distribution platform. As a fan of Valve and a regular game-buyer through Steam, I am pleased to see MMOs make the move to the platform. Unfortunately, most MMOs are linked with publishers that only sell boxes, or that have their own digital distribution platforms. Unfortunately, I have yet to find anything as good as Steam.

Lastly, some sad news out of Hollywood. Heath Ledger has kicked the bucket. The only question I have: how does a great actor like Heath Ledger die and a walking reason for abortion like Britney Spears remain alive?

My Top 10 MMOs

Via F13. (read the rules if you are going to post your own top 10). Now onto my list, with some explanations following each choice.

1. World of Warcraft - Millions, yes millions, of subscribers. Penetration into non-gaming media on a large scale. To me, there is no argument against WoW being #1.
2. Ultima Online - Developed before there was a real market, didn't copy anyone, and remains a unique experience. Oh, and player housing!
3. Star Wars Galaxies - Included for POTENTIAL. This was billed as the first game with the POTENTIAL to attract a million players. Sadly, it proved there are no sure things in this market.
4. Guild Wars - First mainstream title to go completely against the grain of the subscription model. Proved that it can be done, but more importantly, it can be sustained in the long run.
5. Dark Age of Camelot - Showed that timing and smooth launches are equitable to success in the market. Plus, DAoC proved that the little guy can get it done with a smart plan.
6. WWII Online - MMOFPS? Yes.
7. EVE Online - Another POTENTIAL inclusion. The game itself isn't spectacular, but the design behind it is begging to be turned into something great.
8. Lord of the Rings Online - I compare LotRO directly to Star Wars Galaxies. There are no sure things, even when the developers play it extremely safe. Lower than expected, only because THERE IS NO FUCKING MAGIC IN LORD OF THE RINGS TURBINE!
9. Everquest - Only mentioned for being brave enough to bring 3D graphics into the genre.
10. MUD 1 - The literal "birth of online gaming" can not go unmentioned.

My Top 10 MMOs

Via F13. (read the rules if you are going to post your own top 10). Now onto my list, with some explanations following each choice.

1. World of Warcraft - Millions, yes millions, of subscribers. Penetration into non-gaming media on a large scale. To me, there is no argument against WoW being #1.
2. Ultima Online - Developed before there was a real market, didn't copy anyone, and remains a unique experience. Oh, and player housing!
3. Star Wars Galaxies - Included for POTENTIAL. This was billed as the first game with the POTENTIAL to attract a million players. Sadly, it proved there are no sure things in this market.
4. Guild Wars - First mainstream title to go completely against the grain of the subscription model. Proved that it can be done, but more importantly, it can be sustained in the long run.
5. Dark Age of Camelot - Showed that timing and smooth launches are equitable to success in the market. Plus, DAoC proved that the little guy can get it done with a smart plan.
6. WWII Online - MMOFPS? Yes.
7. EVE Online - Another POTENTIAL inclusion. The game itself isn't spectacular, but the design behind it is begging to be turned into something great.
8. Lord of the Rings Online - I compare LotRO directly to Star Wars Galaxies. There are no sure things, even when the developers play it extremely safe. Lower than expected, only because THERE IS NO FUCKING MAGIC IN LORD OF THE RINGS TURBINE!
9. Everquest - Only mentioned for being brave enough to bring 3D graphics into the genre.
10. MUD 1 - The literal "birth of online gaming" can not go unmentioned.

CCP Tries To Explain Themselves: Fails

Dr. Erlendur S. Thorsteinsson, EVE Online Software Group's director, has a lengthy post trying to explain the Best Bug Ever.

Shortly after releasing EVE Online: Trinity at 22:04 GMT on Wednesday, 5 December, we started receiving reports that the Classic to Premium graphics content upgrade was causing problems to players by deleting the file C:\boot.ini, which is a Windows system startup file. In some cases the computer was not able to recover on the next startup and would not start until the file had been fixed. In this dev blog I want to tell you how this happened.

He goes on to answer a few questions.

Why doesn't Windows protect its system startup files?
That's a good question, one that I have asked myself in these last few days and wish I knew the answer. But of course I'm not going to blame Microsoft for our mistake. Windows doesn't protect those files and therefore software developers must take care not to touch them. We should have been more careful.

I have to take offense to this answer. The question that needed to be asked: why was a file named the same as a critical Windows system file knowing full-well that EVE Online (like most games) will be played and PATCHED on an account with administrative privileges?

This could of been Linux and an fstab file with the same outcome; a PC that doesn't boot correctly. It baffles me that someone this high up in the company would even attempt to answer this question and state "I'm not going to blame Microsoft". I'm sorry, Dr. Erlendur S. Thorsteinsson, but it sure sounds like you are saying part of the blame goes to Microsoft.

Of course the answer to why the file was named boot.ini:

The answer is really "legacy"; it has been like that since 2001 when the file was introduced on the server and later migrated over to the client in 2002, so this file has been with us for over 6 years. We are reviewing all filenames and changing the name of any file that conflicts with Windows.

Or as I like to call it: lazy-assedness.

Reading through the comments, many EVE Online players are giving CCP props for full disclosure. Unfortunately, CCP really doesn't have a choice at this point in EVE Online's life with all the other drama that has swirled around the game.

The entire post details a breakdown of the most basic principals that guide any software project, from a Hello World! to Google. And I can't believe they DON'T have a single machine setup in their testing environment that mirrors what someone would be using at home (Windows XP installed on a single drive, game being played and patched on an administrator account).

All told, in the end, 215 users seem to have been affected. That is 215 too many.

CCP Tries To Explain Themselves: Fails

Dr. Erlendur S. Thorsteinsson, EVE Online Software Group's director, has a lengthy post trying to explain the Best Bug Ever.

Shortly after releasing EVE Online: Trinity at 22:04 GMT on Wednesday, 5 December, we started receiving reports that the Classic to Premium graphics content upgrade was causing problems to players by deleting the file C:\boot.ini, which is a Windows system startup file. In some cases the computer was not able to recover on the next startup and would not start until the file had been fixed. In this dev blog I want to tell you how this happened.

He goes on to answer a few questions.

Why doesn't Windows protect its system startup files?
That's a good question, one that I have asked myself in these last few days and wish I knew the answer. But of course I'm not going to blame Microsoft for our mistake. Windows doesn't protect those files and therefore software developers must take care not to touch them. We should have been more careful.

I have to take offense to this answer. The question that needed to be asked: why was a file named the same as a critical Windows system file knowing full-well that EVE Online (like most games) will be played and PATCHED on an account with administrative privileges?

This could of been Linux and an fstab file with the same outcome; a PC that doesn't boot correctly. It baffles me that someone this high up in the company would even attempt to answer this question and state "I'm not going to blame Microsoft". I'm sorry, Dr. Erlendur S. Thorsteinsson, but it sure sounds like you are saying part of the blame goes to Microsoft.

Of course the answer to why the file was named boot.ini:

The answer is really "legacy"; it has been like that since 2001 when the file was introduced on the server and later migrated over to the client in 2002, so this file has been with us for over 6 years. We are reviewing all filenames and changing the name of any file that conflicts with Windows.

Or as I like to call it: lazy-assedness.

Reading through the comments, many EVE Online players are giving CCP props for full disclosure. Unfortunately, CCP really doesn't have a choice at this point in EVE Online's life with all the other drama that has swirled around the game.

The entire post details a breakdown of the most basic principals that guide any software project, from a Hello World! to Google. And I can't believe they DON'T have a single machine setup in their testing environment that mirrors what someone would be using at home (Windows XP installed on a single drive, game being played and patched on an administrator account).

All told, in the end, 215 users seem to have been affected. That is 215 too many.

Best Bug Ever

The latest EVE Online patch seems to have come with a wonderful side effect for Windows XP users.

After a large number of PCs stopped working following installation of the new Trinity patch for Eve Online, developers CCP were able to confirm that the patch deletes the boot.ini file from Windows XP machines. What this means is that XP users who downloaded and applied the patch within the first few hours (the patch has now been taken down) cannot reboot their PC.

This, along with other FUBAR moments from CCP, really speaks to a poor quality assurance process and a lacking sense that any of the management at CCP has control over the EVE Online project.

Secondly, I don't understand how there are not safeguards in place to prevent such a disaster from going live? The split-second a programmer typed "delete boot.ini", warning bells should have gone off that the code needed to be triple-checked for accuracy. More cowbell maybe?

Fortunately, the problem is easily fixed for the tech savvy. However, knowing that the most addicted EVE players were probably the first to download and install the patch, I have to wonder how many of them ran out to the nearest PC hardware store to start swapping out parts. Actually, I LOL in real life just thinking about that, because at one point in my life I may have done the same thing.

Best Bug Ever

The latest EVE Online patch seems to have come with a wonderful side effect for Windows XP users.

After a large number of PCs stopped working following installation of the new Trinity patch for Eve Online, developers CCP were able to confirm that the patch deletes the boot.ini file from Windows XP machines. What this means is that XP users who downloaded and applied the patch within the first few hours (the patch has now been taken down) cannot reboot their PC.

This, along with other FUBAR moments from CCP, really speaks to a poor quality assurance process and a lacking sense that any of the management at CCP has control over the EVE Online project.

Secondly, I don't understand how there are not safeguards in place to prevent such a disaster from going live? The split-second a programmer typed "delete boot.ini", warning bells should have gone off that the code needed to be triple-checked for accuracy. More cowbell maybe?

Fortunately, the problem is easily fixed for the tech savvy. However, knowing that the most addicted EVE players were probably the first to download and install the patch, I have to wonder how many of them ran out to the nearest PC hardware store to start swapping out parts. Actually, I LOL in real life just thinking about that, because at one point in my life I may have done the same thing.

What EVE Could Do to Bring Back Players

I hold no reservations about EVE Online. It is a very well designed game, albeit owned by an otherwise poorly run company named CCP. EVE is like a good wine, aging well and accruing value with every passing year. If that sounds conflicted, it is. I am still conflicted over the game.

I enjoyed my time playing EVE, but the game is inherently punishing towards it's newer players. Also, I spent more time researching things outside of the game, than I did playing. My first character was completely gimped and without a delete and restart I would have spent months catching up. I stopped playing, but kept paying to advance my skills. Eventually my two cents kicked in and I canceled my subscription. Just in time fortunately, as my corporation's leader decided to dump the corporation in classic EVE form: by stealing all the ISK, kicking all the members, and stealing every last BPO and ship possible.

So, what spurs me to post about EVE today? First off, CCP, invited Richard Bartle to speak at a recent panel for the EVE Fan Faire. Bartle told them that their plan to democratise the player to company interactions would fail.

The panel I was on this morning is now over. As insulting your hosts go, I think I did well (sigh).

Basically, CCP (the EVE Online developers) want to democratise their virtual world because they have so many players that they're being overwhelmed by suggestions for ways to change or improve their virtual world. They want a council of players to put the best ideas to them, with the council-members decided by popular vote. I told them that this wouldn't work because CCP still had the final say (they're gods, not a government), so the players actually had no new powers at all. However, using the word "democracy" would give them the impression they did have power, so it would all end in tears when they discovered that they didn't.

That sums up my opinion on the matter fairly well. Honestly, the whole move smells of marketing to save face for numerous past misgivings. CCP needs to concentrate on improving the experience it provides to the average player, not spin political mumbo jumbo with a few hardcore elite.

The second news item that brings me to EVE: patch notes. No, I'm not going to break down all the notes. I just wanted to point out the inclusion of both a Linux and Mac client for the game. Other than that, nothing of interest for any ex-EVE players looking for a reason to come back.

However, that is the reason I am here. There is a couple changes that would definitely make me reconsider coming back at some point.

1. With an account that is 6-months or older, allow players to set skills to train without paying a monthly subscription. This will allow interested players to return down the line without having to worry that they will be years behind in training. ISK will still be a limiting factor in how much of an impact these players can have by themselves.

For some evidence that this would work, we just need to look back at the five day period where all accounts were reopened. Several of my friends reopened their accounts just to set a long skill to train with the plan of someday playing again.

2. Allow skill training to be automated. When I was playing, nothing sucked worse than losing time because you could not log in to set a new skill to train. EVE needs a skill template system where players can load a template from a website and have their training automatically set itself. I don't believe any current EVE player would argue that this would not be a benefit to the game.

Unfortunately, CCP seems far too wrapped up in political bullshit and graphical updates to care.

What EVE Could Do to Bring Back Players

I hold no reservations about EVE Online. It is a very well designed game, albeit owned by an otherwise poorly run company named CCP. EVE is like a good wine, aging well and accruing value with every passing year. If that sounds conflicted, it is. I am still conflicted over the game.

I enjoyed my time playing EVE, but the game is inherently punishing towards it's newer players. Also, I spent more time researching things outside of the game, than I did playing. My first character was completely gimped and without a delete and restart I would have spent months catching up. I stopped playing, but kept paying to advance my skills. Eventually my two cents kicked in and I canceled my subscription. Just in time fortunately, as my corporation's leader decided to dump the corporation in classic EVE form: by stealing all the ISK, kicking all the members, and stealing every last BPO and ship possible.

So, what spurs me to post about EVE today? First off, CCP, invited Richard Bartle to speak at a recent panel for the EVE Fan Faire. Bartle told them that their plan to democratise the player to company interactions would fail.

The panel I was on this morning is now over. As insulting your hosts go, I think I did well (sigh).

Basically, CCP (the EVE Online developers) want to democratise their virtual world because they have so many players that they're being overwhelmed by suggestions for ways to change or improve their virtual world. They want a council of players to put the best ideas to them, with the council-members decided by popular vote. I told them that this wouldn't work because CCP still had the final say (they're gods, not a government), so the players actually had no new powers at all. However, using the word "democracy" would give them the impression they did have power, so it would all end in tears when they discovered that they didn't.

That sums up my opinion on the matter fairly well. Honestly, the whole move smells of marketing to save face for numerous past misgivings. CCP needs to concentrate on improving the experience it provides to the average player, not spin political mumbo jumbo with a few hardcore elite.

The second news item that brings me to EVE: patch notes. No, I'm not going to break down all the notes. I just wanted to point out the inclusion of both a Linux and Mac client for the game. Other than that, nothing of interest for any ex-EVE players looking for a reason to come back.

However, that is the reason I am here. There is a couple changes that would definitely make me reconsider coming back at some point.

1. With an account that is 6-months or older, allow players to set skills to train without paying a monthly subscription. This will allow interested players to return down the line without having to worry that they will be years behind in training. ISK will still be a limiting factor in how much of an impact these players can have by themselves.

For some evidence that this would work, we just need to look back at the five day period where all accounts were reopened. Several of my friends reopened their accounts just to set a long skill to train with the plan of someday playing again.

2. Allow skill training to be automated. When I was playing, nothing sucked worse than losing time because you could not log in to set a new skill to train. EVE needs a skill template system where players can load a template from a website and have their training automatically set itself. I don't believe any current EVE player would argue that this would not be a benefit to the game.

Unfortunately, CCP seems far too wrapped up in political bullshit and graphical updates to care.

EVE, CCP, and Players

This is what happens when a developer lets their players take over a game. It is also a case study for why official forums are a bad idea. In the end though, it is just another day in EVE Online.