A great thread over at Dizzarian.com has been going for a couple days now debating whether or not Blizzard is the new master of the bait'n'switch with WoW.
The thread started from a post I had made on this blog about WoW's casual gameplay vs. its end game level 60 hardcore only content.
Good read and feel free to contribute. No highlights needed... the whole thread is good.
Read up.