The last two days I have logged onto World of Warcraft once. That was only to check mail and the auction house. I don't know why I have no motivation to log on. Battlefield 2 is keeping me busy, but I find it a bit lack luster without a solid squad to play consistently with.
Maybe WoW is losing its hold over me? Battlegrounds are not the end all savior, as PvP ranks seem to be getting much harder with the massive amounts of contribution points available from repeatedly doing battlegrounds.
New content isn't going to do it for me. I have only managed to do a quarter of the current end-game content. I just don't have the patience or time for raids that don't promise me any rewards. Plus, I'm not in a raiding guild and don't believe I would fit well in any of them.
WoW has raised me to love solo gameplay only to stick me in the heart with a rusty spoon of end-game instance grinds for PvP or PvE.